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Passion Into Profit

Can you really make a living doing what you love? These entrepreneurs prove it's not only possible, it can be profitable, too.

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This story appears in the October 2005 issue of Start Up.

Snake Rock has recorded a number-one single and played alongside legendary bands at some of the hottest venues in the country, but the 46-year-old musician never imagined that his passion for rock 'n' roll would become a lucrative business. "I always thought I would work all day and play clubs at night," says Rock. "I never imagined that my passion would become my full-time job."

Entrepreneurs around the country are ditching the idea that hobbies are just leisure pursuits, opting instead to turn their passions into thriving businesses. "There is a wonderful trend that has [entrepreneurs] starting businesses that add meaning to their lives," says Nancy Anderson, a Larkspur, California-based career counselor and author of Work With Passion. "People are letting go of the belief that it is impossible to make money and also do what you love."

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