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Get Franchise Fit

We'll give you a research routine that will set you on the right track for your franchise future.

This story appears in the October 2005 issue of Start Up.

You finally resolve to get back in shape, so you hire a personal trainer to help you achieve your goals. At your first meeting, the fitness trainer asks you a series of questions and measures you, weighs you and pinches around to determine your level of body fat. You're at the beginning of a long road. It is vital not only that you know where you're starting from, but also that you head down the right path for you.

It's a lot like the process of buying a franchise --you cannot afford to make a mistake on such a large financial . Like working out at the gym, you can get hurt if you're not careful and well-informed about the process. To locate and evaluate a franchise that will be a good fit for your needs, and to do it right, you have some and work to do. You'll also be using investigative muscles you've never used before.

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