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If You Build It...

Will they come? If you think your invention could be the foundation for a business, here's how to make the leap.

This story appears in the October 2005 issue of Start Up.

Should you start a based on your invention? The pros of starting your own business are that you can have greater control over your product's success and greater potential for making more money. You'll also be better positioned to introduce a series of products, respond quickly to market changes and maximize your creativity in all aspects of the business.

The cons? This route is the most expensive and usually requires dealing with investors. It means you have to learn how to run a company, and it often obliges you to plow all your earnings back into your company to fuel its growth. If you're still interested in starting a company based on your invention, pay attention to the following keys to startup.

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