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Smart Idea

This innovative advertising device catches golfers' attention even while they keep their eye on the ball.

This story appears in the October 2005 issue of Start Up.

What: Manufacturer of polyurethane products, including a golf-ball holder

Who: James Dewberry of Adverturf

Where: Canton, Georgia

When: 2002

Hands on the club, feet planted firmly, eyes on the ball-you're ready to take the perfect swing. Concentrating deeply, you inadvertently glance several feet ahead of you at a strategically placed advertisement in an Adverturf unit, a golf-ball tray and tee divider that has slots on both sides for ads. Although later you may not even recall all you saw during that quick glance, you can be sure that James Dewberry, 34, is banking on your subconscious remembering everything.

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