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In Your Face

When it comes to marketing, this web designer uses his head--literally.

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This story appears in the November 2005 issue of Entrepreneur. Subscribe »

"Do I have stupid written on my forehead?" Andrew Fischer, 21, an Omaha, Nebraska, web designer, says he asked that question so often, it inspired an idea for a business venture--renting his forehead as advertising space.

"I checked eBay, and no one had done it before," says Fischer. So in January, he put his forehead on the auction block, and a pharmaceutical company won with a bid of $37,375. For 30 days, Fischer sported the company's name temporarily tattooed on his forehead.

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