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Trusting Your Gut Instincts

Trying to make a tough business decision? Listen to your intuition.

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This story appears in the November 2005 issue of Entrepreneur. Subscribe »

In our lives and businesses, we have to make countless decisions every day to move our goals forward. However, accessing all our choices can be stressful because money, resources and our reputations are often on the line. We can become so obsessed with making the "right" decision that we inadvertently abandon our dreams.

One entrepreneur I recently met compares business decision making to the choices he makes raising his children. There is rarely an absolute right solution, but more often than not, your intuition tips the balance toward the best choice. Trusting your innate sense makes it easier to develop winning strategies that work for you and your business.

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