Money Buzz 11/05
Controlling online payments, expensive medical plans and more
Looking for a simple and smooth solution to accepting online payments? Geared toward small and midsize businesses, PayPal's new Website Payments Pro may have the solution. Through three functions--PayPal Express Checkout, Direct Payment API, and Virtual Terminal--it lets you choose to accept up to three payment options: credit cards; payments by phone, fax or mail; or PayPal accounts.
Merchants can also include their own branding at every step of the process and direct buyers to continue shopping after transactions are completed. "When buyers choose to pay with a credit card, PayPal is invisible on the back end," notes PayPal's Sara Betten-court. "And if they pay with a PayPal account, they are directed to the PayPal site momentarily to log in and confirm payment, and then automatically redirected to the merchant website to complete checkout."
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