Sole Provider

The shoe fit for this fashion maven when it came to designing sky-high heels.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Vital Stats: Holly Dunlap, 33, of Hollywould

Company: New York City-based accessory and apparel company

2005 Projected sales: Over $1 million

Shoe-in: In 1989, then-16-year-old Dunlap was an intern for fashion designer Carolyne Roehm, who paid her with Manolo Blahnik shoes. Dunlap soon morphed from a flip-flop-sporting girl into a self-professed "shoe snob." She went to design school, majoring in apparel design, then worked in the fashion industry in Europe and the U.S. for nearly a decade. In 2000, she started Hollywould, though she had no footwear design experience. "My only experience with shoes was wearing them!" she says. Still, she landed her first account with Bergdorf Goodman.

Party Favors: Hollywould follows in the footsteps of high-fashion brands such as Manolo Blahnik and Jimmy Choo, but is priced a bit lower and has a more fun, youthful vibe. Dunlap describes "Hollywould girls" as "social, fun, independent, feminine and very fashionable, but [they] don't take fashion too seriously." Hollywould added handbags and party dresses to its repertoire in 2001 and 2004, respectively.

La Dolce Vita: Dunlap spends eight months of the year in Italy, focusing on production. She finds inspiration for her line while traveling through Europe and the U.S., citing fabrics, locales, antiques, and people on the street as influences. But all Hollywould shoes have something in common: silicon pads to prevent the pain usually associated with teetering footwear. Found in 60 stores internationally, including Harrods and Saks Fifth Avenue, Hollywould has two boutiques in New York City and Palm Beach, Florida, with plans to open a third in either Los Angeles or St. Tropez, France, in 2006.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources

Book Sale - Save 60%!


Through 6/20/21, save on our collection of recommended side hustle and Start Your Own books, including:

  • Start Your Own eBay Business
  • Start Your Own Business
  • Start Your Own Etsy Business
  • And more

Use code SIDEHUSTLE2021 to claim your savings!

Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur