Full access to Entrepreneur for $5
Subscribe

#1 Source of Brand

The best marketing slogans of today--and all time

By
This story appears in the December 2005 issue of Entrepreneur. Subscribe »

You may not know who Barry Becher and Edward Valenti are by name, but chances are you know their marketing campaigns. The brains behind Ginsu knife's "But Wait, There's More" and other slogans that have worked their way into our lexicon spell out some secrets to their success in their book, The Wisdom of Ginsu. Here, three marketing experts give their takes on the best slogans past and present, with clues to help you find a timeless message of your own.

Peter Koeppel, President of Koeppel Direct, a specialist in direct-response media buying in Dallas

Past: "Breakfast of Champions," Wheaties

Why: The people on the box were always those you aspired to be. Parents who wanted their children to be champions bought the cereal.

Present: "The Ultimate Driving Machine," BMW

Why: It's bold. It's catchy. They can back up the claim.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!