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Got It, Flaunt It?

Know where to draw the line between subtly sexy and sleazy.

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This story appears in the December 2005 issue of Entrepreneur. Subscribe »

Knowing your strengths and weaknesses is an important part of being a successful entrepreneur. So says Maggie Gallant, 26, founder of Spotlight Communications, a New York City-based full-service boutique PR firm. But what if one of your assets is sex appeal? Is using it in a professional setting a smart use of your assets, or just risky business?

"Women should carefully judge those times when they want their sex appeal to be noticed," suggests Gallant, who has built a $500,000 business in a few short years. "Pay attention to how others are responding to your appeal. Know and understand your audience."

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