Subscribe to Entrepreneur for $5

Got It, Flaunt It?

Know where to draw the line between subtly sexy and sleazy.

This story appears in the December 2005 issue of Entrepreneur. Subscribe »

Knowing your strengths and weaknesses is an important part of being a successful entrepreneur. So says Maggie Gallant, 26, founder of Spotlight Communications, a -based full-service boutique PR firm. But what if one of your assets is appeal? Is using it in a professional setting a smart use of your assets, or just risky business?

" should carefully judge those times when they want their sex appeal to be noticed," suggests Gallant, who has built a $500,000 business in a few short years. "Pay attention to how others are responding to your appeal. Know and understand your audience."

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks