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Using Cutting Edge Technology On Your Site

Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.

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This story appears in the December 2005 issue of Entrepreneur. Subscribe »

Do you plan to simply continue with your existing net marketing campaigns in the new year? You'll be missing out. Instead, update your strategy to incorporate today's burgeoning technologies. Your customers are accessing the internet in new ways, so reach them before your competitors do.

Geoff Ramsey, CEO of market research firm eMarketer, sees the rise of broadband connectivity and community-based platforms as significant forces changing the internet in 2006. Keep an eye on these trends:

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