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All Shook Up

You can't control disruptive innovations, but you can learn to predict them--and to react to them in a positive way.

This story appears in the December 2005 issue of Entrepreneur. Subscribe »

One of your competitors has just released an innovative product or service. You must find a way to respond--fast--because this new idea is shaking up the market.

It's called disruptive innovation, and it happens when something new overturns a market, forcing everyone else to either adapt or die.

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