All Shook Up
You can't control disruptive innovations, but you can learn to predict them--and to react to them in a positive way.
One of your competitors has just released an innovative product or service. You must find a way to respond--fast--because this new idea is shaking up the market.
It's called disruptive innovation, and it happens when something new overturns a market, forcing everyone else to either adapt or die.
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