Full access to Entrepreneur for $5
Subscribe

All Shook Up

You can't control disruptive innovations, but you can learn to predict them--and to react to them in a positive way.

By
This story appears in the December 2005 issue of Entrepreneur. Subscribe »

One of your competitors has just released an innovative product or service. You must find a way to respond--fast--because this new idea is shaking up the market.

It's called disruptive innovation, and it happens when something new overturns a market, forcing everyone else to either adapt or die.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!