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Smart Ideas 12/05

Lucky wishbones, MP3 loading services and more

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This story appears in the December 2005 issue of Entrepreneur. Subscribe »

Wishful Thinking

What: Synthetic wishbones

Who: Ken Ahroni of Lucky Break Wishbone Corp.

Where: Seattle

When: Started in 2004

Imagine celebrating as your company's products are destroyed. Ken Ahroni, founder of Lucky Break Wishbone Corp., does just that-and he even joins in on the fun. He has personally snapped a few hundred of his company's synthetic wishbones. "There are literally no defectives," he says. "They are meant to break!"

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