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Diary of a Startup

Follow this young entrepreneur on her way to opening a gym for teens.

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This story appears in the December 2005 issue of Entrepreneur. Subscribe »

Talking to Karen Jashinsky is like getting a shot of enthusiasm in the arm. This 28-year-old MBA student at the University of Southern California in Los Angeles is immersed in the very early stages of launching a gym and hangout spot for teens. Fueled by passion and hard work, Jashinsky feels optimistic about the coming year-and so do we. In fact, we decided to take a front seat and follow her as she brings her startup dreams to brick-and-mortar reality. We'll be checking in periodically, so don't miss our updates in future issues.

After working as a personal trainer for three years, Jashinsky knew she wanted to start a business in the fitness industry. She decided to target her gym and lounge idea toward teens after working with parents who asked her to train their kids. "I was observing teens going to the gym, not really knowing what they were doing, just going to socialize with their friends," she says. "So I started training teens individually, and [then] pairing them up, and [I] noticed they responded very well. It became kind of fun because they had someone they were [working out] with."

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