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Don't Blow the Show

Make the most of your first trade show by breezing past these 5 common blunders.

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This story appears in the December 2005 issue of Entrepreneur. Subscribe »

Manning your business's trade-show booth for the first time is an exciting opportunity. But Linda Rodriguez, founder of My First Trade Show LLC, a Miami Beach, Florida, company that provides trade-show training to small businesses, says first-timers often make the following mistakes:

1. Not preparing for hidden costs: Trade-show newbies often don't know about required amenities like electricity, carpeting and so on for their booths. Make sure you know all the costs upfront-ask organizers what's provided and what companies have to procure themselves.

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