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Add Video to Your Site

Woo new customers with the latest short-form ad trend--web videos.

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This story appears in the January 2006 issue of Entrepreneur. Subscribe »

Web video is finding its place as a dynamic medium for content and advertising on the internet. Sites like Microsoft's Small Business Centerfeature short clips to woo and inform customers, and whole TV shows have streamed online as a way of attracting viewers offline. Growing businesses don't have to go to that extreme, but video can certainly be an effective addition to any website.

"All small businesses should be considering web video, but it depends on what message you're trying to send to your audience," says Jeff Stibel, president and CEO of web-hosting and design company Interland. The growth of broadband connections has been a big enabler, but businesses should know a bit about the technological sophistication of their web users before splashing video across their sites. "The biggest challenge is to make sure it doesn't interfere with the user experience," says Stibel. "Don't use technology for technology's sake."

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