If You Can't Beat 'Em...

When it comes to acquiring competitors, sometimes size does matter.
Magazine Contributor
1 min read

This story appears in the January 2006 issue of . Subscribe »

As far as growth strategies go, buying up competitors can be an inexpensive shortcut to new revenue, new technologies and talented people. Jennifer Floren, founder and CEO of Experience Inc., got all those things when she acquired three competing online recruiting companies. Floren, 34, was surprised, however, that the entrepreneurial spirit of her small Boston-based company was actually an advantage when bidding on other small, entrepreneur-run businesses.

Floren knew that large media companies had scooped up dotcoms in her market only to shutter them a short time later, so her acquisition offers emphasized that Experience would keep the employees and take care of the customers. In that light, all three companies decided that being part of another small company was their best option. "We had competition in all the acquisitions," says Floren. "The cultural fit made the difference."

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding