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7 Deadly Sins of E-Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.

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This story appears in the January 2006 issue of Entrepreneur. Subscribe »

The internet is always in motion. That's both good news and bad news: You can immediately change your online marketing campaigns to produce better results, but your results can also take a nose dive if you're not paying attention. Protect your campaigns from these costly mistakes:

1. Losing ad tracking code: If a previously profitable ad campaign tanks, find out if your site pages embedded with ad tracking code have been accidentally replaced. Remind your web team to download site pages from the server before working on them.

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