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Opposites Attract

A look behind the seemingly random world of acquisitions

This story appears in the February 2006 issue of Entrepreneur. Subscribe »

When eBay bought broadband phone company Skype last fall, eBay CEO Meg Whitman said the acquisition would create "an extraordinarily powerful environment for business," making it easier for buyers and sellers to communicate.

The same week, entrepreneur Richard Branson announced a deal with Brown-Forman Corp.--the company behind Jack Daniels and other spirits--to produce Virgin Vines, a wine label including a red shiraz that retails for $10, along with the quirky motto "Unscrew it, let's do it."

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