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One-Track Mind

Tracking data and providing feedback helps this software-maker solve problems.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

Ananda Roberts' given name, the Sanskrit term for "bliss," fits her: The 47-year-old entrepreneur gets real joy from knowing her software products are having a positive impact in government, educational and nonprofit accounts--from the U.S. Army, where they help in tracking the training and career paths of soldiers, to Jefferson County Public Schools in Kentucky, where they track after-hours programs.

In college, while raising funds for charitable projects, Roberts realized many events were planned with little regard to what worked--or didn't--in the past. "People gave you money and never asked what was being done with it," says Roberts. "But today, accountability is a big factor." Providing feedback is the basis for her life's work at nFocus Software.

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