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Flip the Switch

If starting a business is on your mind, but you're still waiting for that light-bulb moment, read on to find out how others got their million-dollar ideas--and how you can come up with one, too.

This story appears in the February 2006 issue of Entrepreneur. Subscribe »

It's the great "aha" moment every entrepreneur seeks: You've come up with an idea that no one else has thought of- one that ultimately gets off the ground and really flies. Everybody has ideas, but how do you come up with those million-dollar ideas that translate into big business?

Open Your Eyes

First, take a good look at yourself. What do you do best? Consider what's most important to you and what gets your blood racing, says Robert G. Allen, co-author of Cracking the Millionaire Code: Your Key to Enlightened Wealth. If your interest is dogs, for instance, then start a business that has to do with dogs. If your passion is chocolate, do something that dips your life in chocolate. Thinking about your interests will help you focus your brainstorming and give you the staying power to persevere through the tedious parts of starting a business.

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