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I Want My Cell TV

The video iPod screen may be tiny, but it invites big productions.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

When Steve Jobs unveiled Apple's video iPod, the biggest names in media moguldom started scrambling to get their shows on the tiny screen. A half-million cell phone owners were already tuned in to MobiTVand Verizon Wireless' VCast. But Jobs' announcement catapulted video podcasting into prime time.

Within weeks of the debut, Apple iTunes had sold a million episodes of popular TV shows at two bucks a throw. Suddenly, it's hip to watch TV on a 2- to 3-inch display. Better yet, video podcasting--or vodcasting--is a marketing medium any entrepreneur can afford.

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