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Fear Factor

Think big, and muscle your way into success on a grand scale.

This story appears in the February 2006 issue of Entrepreneur. Subscribe »

While preparing to go to Vietnam in the early '70s, I received some of my best business training. In war, management of fear is constantly the issue. In actual combat, I noticed that fear created cowards out of some, and heroes out of others. Fear made some Marines smarter, while others became fools.

The same is true in business. Whenever I realize I did something stupid in business, it is either because I was too fearful, or not fearful enough. I was either acting too much like Pee-wee Herman or too much like Rambo.

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