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Change, of Course

This travel company triumphed over tough times by blazing a brand-new business trail.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

You probably wouldn't recognize today's iExplore Inc. from the business plan George Deeb wrote in 1999. With a radically new business model, this Chicago-based adventure-travel company has grown to under $10 million in annual sales.

When Deeb founded iExplore, the online agency sold tours for other companies. But when times got tough after 9/11, iExplore's revenue vanished, and most online agencies turned off the lights. Deeb, however, boldly changed course, offering his own tours and selling advertising on his website.

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