Change, of Course

This travel company triumphed over tough times by blazing a brand-new business trail.
Magazine Contributor
1 min read

This story appears in the February 2006 issue of Entrepreneur. Subscribe »

You probably wouldn't recognize today's iExplore Inc. from the plan George Deeb wrote in 1999. With a radically new business model, this -based adventure-travel company has grown to under $10 million in annual sales.

When Deeb founded iExplore, the online agency sold tours for other companies. But when times got tough after 9/11, iExplore's revenue vanished, and most online agencies turned off the lights. Deeb, however, boldly changed course, offering his own tours and selling on his website.

"We're promoting other , so there are opportunities to lose potential clients," says Deeb, 36. But he is strict about the site's ads (no animation or pop-ups), and isn't worried about losing his image or his core customers. Plus, "The of a click from advertising is two to three times more valuable than trying to convert that user into a travel transaction for iExplore."

loading...

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur