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Game Plan

Before you roll the dice in the board-game market, learn some key rules.

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This story appears in the March 2006 issue of Start Up.

If you believe there's nothing like playing a competitive round of Monopoly, you have fond memories of guessing the murderer in Clue, and your mind spins wildly with ideas for the next generation of board games, game manufacturing could be for you.

In fact, you might already have an idea for a game that could be the next big thing. But before you have 1,000 copies printed, do some serious play testing--and not just with family and friends. "There's more to it than creating a game and getting it published," says John Kaufeld, communications manager with the Game Manufacturers Association. "If you're going to [start] a serious game company, [you also need to think about] what your next game will be."

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