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Going Up?

Perfect your elevator pitch and you may find yourself on the rise.

This story appears in the March 2006 issue of Start Up.

Imagine getting on an elevator with Bill Gates at the 10th floor of a building. What would you say to him on the way down to the lobby? It's the question Dave Sherman poses in Elevating Your Elevator Speech. Here, he reveals how you can make your two-minute intro a compelling one.

Entrepreneur: Why is your elevator speech so important?

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