Branding Big, Even if You're Small
Your company may be small, but that doesn't mean you can't brand big.
Does the idea of competing with the big boys make you quiver in your startup boots? It shouldn't. As a small, growing startup, you can create an überprofessional brand that inspires confidence from potential clients--none of whom needs to know that you conduct conference calls from your home office while wearing your slippers.
"If you want people to perceive [your company] as bigger, you have to start from scratch with your corporate pieces--your business card, logo, letterhead, etc.," says Scott Deming, a professional speaker, sales and branding expert, and founder of RCI, a marketing company in Syracuse, New York. To present the image of a larger, more established company, you've got to produce professional and well-made marketing materials (read: no beginner's desktop publishing), and your website must be attractive, informative and easy to navigate.
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