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Capital Gains

The truth about startup financing: Know your options and do your homework to get the funding you need for your business.

This story appears in the March 2006 issue of Start Up.

The difference between a startup that succeeds and one that fails largely comes down to . No matter how great the idea or how high the customer demand, new businesses stumble when they don't get enough financial support.

Financing may be your greatest source of stress as you start your , but the chase for dollars isn't always the ordeal some entrepreneurs expect. The simplicity of the process might even surprise you. Kym A. Nelson, 37, applied for a business loan from National City Corp. over the phone. "It was easy," says Nelson, who started The Furry Beastro, a dog bakery, grooming and pet-accessories shop in , in 2003.

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