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Made in the Shade

When this entrepreneur couldn't find hosiery in the right shade, she decided to do something about it.

By
This story appears in the March 2006 issue of Start Up.

What: Manufacturer and retailer of hosiery for ethnic women
Who: Terri Franklin, founder of Accents of Color
Where: Atlanta
When: Started in 2002

Wearing pantyhose can be a challenge in and of itself, but Terri Franklin, 49, had another difficulty: finding the right shade of brown to match her skin tone. She found she wasn't alone in the struggle. Like Franklin, other women with dark complexions were tired of the limited choices. "Black and off-black don't go with everything," she says.

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