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Snow Business

These entrepreneurs said to heck with scraping ice from their windshields in winter, and came up with a solution to the chore.

This story appears in the March 2006 issue of Start Up.

What: No2Snow Eliminator, a neoprene cover that eliminates ice and snow buildup on car windshields

Who: Dave and Melissa Brown, co-founders of Sno-Way Technologies LLC

Where: Indianapolis

When: Started in November 2004

Like many Americans, Dave and Melissa Brown have a two-car garage that houses everything but their two cars. Because they park outside during the winter, scraping ice and snow off their windshields every morning became a burdensome chore. After fielding numerous complaints from his wife and empathizing with her, Dave, 37, set out to find a product to eliminate the task altogether.

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