Subscribe to Entrepreneur for $5

What's for Dinner?

Somewhere between soccer practice and homework, entrepreneurs are helping families get dinner on the table with do-it-yourself meal preparation services.

This story appears in the March 2006 issue of Start Up.

It's 4 p.m. Families, couples and singles everywhere are getting hungry. Cornish game hens are a whimsical fantasy, but there's a fast-food joint on the drive home. You do the cooking math.

What's changing about this scenario is that more families are looking for dinner options that are fast and healthy. Working Americans are more constrained for time than ever. Over 70 percent of mothers with children under age 18 were in the labor force as of 2004, according to the Bureau of Labor Statistics--that's 35.4 million families. What's more, an estimated two-thirds of American adults are overweight, according to the National Institutes of Health, and nearly 31 percent are obese. Factor in the growing number of obese children--approximately 9 million children over age 6--and it's no wonder Americans are perking up at the idea of skipping the battered, deep-fried chicken in favor of a nice, light stir-fry.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code