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Best in Show

Tap the right resources to build a blue-ribbon trade-show booth.

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This story appears in the March 2006 issue of Start Up.

Trade shows can be an important growth tool for both established and burgeoning businesses. These events offer a unique opportunity for you to meet potential customers face to face in a single location, launch new products and services, establish a presence in the marketplace, meet with suppliers and distributors, generate sales leads, and much more.

Ticket to Show

Some trade shows cater to very specific audiences, while others hit much larger markets. Before your first show, it's important to research different trade shows to find the ones that fit your business. Some places to start:

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