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Copy That

In business, imitation is more than a form of flattery.

This story appears in the March 2006 issue of Entrepreneur. Subscribe »

Being a copycat has always been anchored by a sense of derision. But now Randall Rothenberg claims that imitating an idea is not only efficient--it can be effective. The senior director of intellectual capital at global strategy and technology consulting firm Booz Allen Hamilton and contributor to The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable explains how imitation is becoming a major path to business success.

Entrepreneur: You say imitation across industries is a more effective and profitable strategy than the promotion of innovation and creativity. How so?

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