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Calling From the Car

What exactly is the price of chatting while on the road?

This story appears in the March 2006 issue of Entrepreneur. Subscribe »

Ever heard of "inattention blindness"? It's the National Safety Council's buzzword that describes a dangerous distraction: talking while driving. Multitasking may be admired in the office, but using a while behind the wheel and dealing with traffic means you're not giving your full to the task at hand. reveal that objects, including stop signs, that you see while driving may not register to your eyes and brain because several of your senses are directed internally, to the person you're talking to, the subject of conversation and the emotions involved during the call-rather than externally. Being engaged in a vigorous discussion can affect your motor skills, reaction time and alertness.

If you and your employees are relying on in-vehicle cell phone use to conduct business and a crash ensues, you'll pay the price via increases in health and car insurance. Some companies, such as , are now banning calls in cars during working hours, even with hands-free headsets, except for emergencies. "Drivers may feel safer with a headset and inclined to make more calls," says the NSC's John Ulczycki, "but this is misguided. Your attention is taken off the road, whether you hold the phone or speak into a mic." Studies by the National Highway Traffic Safety Administration agree that headsets may even add to the overall risk.

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