Diary of a Startup: Part II
Showing great resilience, our young entrepreneur doesn't let unexpected obstacles derail her business plans.
When you last saw Karen Jashinsky (December 2005), she was knee-deep in her business plan to start a gym/lounge/cafe for teenagers. However, shortly after we spoke in August 2005, she was in an accident--a car hit her as she was traveling on her bicycle. Thankfully, Jashinsky survived, but she suffered serious injuries. She fractured her lower back, and broke her collarbone, right hand and left pinky finger. Not paralyzed, but in a back brace and with very limited mobility, this 28-year-old fitness expert was facing the biggest challenge of her life-getting back on her feet.
As she recuperated at home, Jashinsky had to re-evaluate her old business plan and management structure if she still wanted to open her gym. "I'd laid out the entire game plan for the year, but because I couldn't drive and work, everything changed," she says. She originally planned to visit high schools to speak to PE and health classes about fitness, and to gather market research during the tail end of 2005, but she had to postpone those plans until January.
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