Serve 'Em Right
When it comes to customer service on the web, think big.
The great thing about the internet is that anyone can set up shop. But that also means you have to compete with the big guys-and customer service is no exception. "Customers today are very savvy," says Lauren Freedman, president of The E-tailing Group Inc., an e-commerce consulting firm in Chicago. "They expect best-of-breed customer service everywhere they shop on the web. They don't care if you're small."
Each year, Freedman's firm tracks the top 100 e-tailers on set criteria to select best-in-class merchants relative to customer service and communication. The most successful online businesses offer the following:
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
Struggling to Come Up With Creative Ideas? Try Doing This.
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.