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Sense of Place

Turn your store into a sensory experience.

This story appears in the March 2006 issue of Entrepreneur. Subscribe »

The scent of tea and baked goods fills the air inside Janam Indian Tea, and the music of local artists plays quietly on a surround-sound system. While seated on furniture draped in sumptuous fabrics, patrons enjoy their food and drink from fine china. Deep, rich colors evoke the mood of an Indian tearoom-right in the heart of Jersey City, New Jersey.

"It takes you far away and makes it a complete tea immersion experience," says owner Amy Dubin, 33.

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