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Break Into a New Industry

Are you ready to open the doors to a new industry? Here are some strategies for getting up to speed and winning sales.

This story appears in the March 2006 issue of Entrepreneur. Subscribe »

Thinking about introducing yourself, your product and your company to an industry you have not previously pursued? Perhaps you have a new service to sell, or maybe you've found new applications for your existing product. You may even be ready to branch out of your current customer base.

Whatever your reason, getting started in a new industry will require massive organic research and activity. By organic, I mean it becomes a part of you--breaking into the new industry becomes your focus 24/7. To accomplish your goal successfully, try these tips:

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