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Free to Wander

This author believes the key to creativity is being goal-free.

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This story appears in the April 2006 issue of Entrepreneur. Subscribe »

Halfway through his travels around the country, author Stephen Shapiro had a revelation while researching for a sequel to his book 24/7 Innovation. Reviewing his interview notes, Shapiro saw that the most creative and passionate business leaders tended to live lives "free from the burden of goals." As a result, he switched gears and penned his latest book, Goal-Free Living. Shapiro conducts seminars on corporate innovation and creativity and is enthusiastically spreading the goal-free philosophy.

Entrepreneur: Why is goal-setting the wrong approach?

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