New Attitude

After dishing the dirt on failing dotcoms, the internet's bad boy proves he can do better.
Magazine Contributor
1 min read

This story appears in the April 2006 issue of Entrepreneur. Subscribe »

In 2000, Philip Kaplan found fame and fortune with F**kedCompany.com, a website that attracted subscribers by dishing the dirt on dotcom lawsuits, bankruptcies and layoffs. The site still reports on dotcom gossip, but Kaplan has been slightly distracted by his recent launch of another web-based business.

In 2004, backed by $4 million in VC funding, Kaplan partnered with Gidon Wise, 32, and founded San Francisco-based AdBrite Inc. The e-commerce business lists and sells available online ad space, simplifying the process for both publishers and advertisers. Meanwhile, Kaplan and Wise take a 25 percent cut of each deal made. "We make buying ads essentially [like] buying a book on Amazon," explains Kaplan, 30. AdBrite has seen over 700 percent year-over-year revenue growth, and its ads reach more than 20 million visitors each day. Looks like F**kedCompany.com certainly won't have anything dismal to report about this dotcom.

loading...
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur