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Testing Your Site

Find out what works best by using A/B testing on your website.

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This story appears in the April 2006 issue of Entrepreneur. Subscribe »

Not long ago, A/B testing was solely available to large companies--it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses.

That's good news for e-tailers seeking to improve their sites. A/B testing (aka A/B split testing) allows you to test two versions of your website. You can measure how customers respond to both versions and then optimize the site based on that information. Kefta, Offermatica and Optimost are three leading companies that offer A/B testing; services run about $10,000 per month.

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