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Attracting Boomers to Your Site

With baby boomers flooding in, the Net is a very profitable place.

This story appears in the April 2006 issue of Entrepreneur. Subscribe »

Baby Boomers--those born between 1946 and 1964--account for nearly one-third of the online population, making them the largest age group on the net, according to a July 2005 study by Jupitermedia Corp. The study also found that boomers are the dominant online shoppers--76 percent have purchased products or services online, and they tend to spend more online than those in the 18-39 and 60-plus age groups.

There are some general rules to follow to attract this group, says Sharon P. Whiteley, president and CEO of ThirdAge Inc., an online media and direct-marketing company that focuses on serving adults in their 40s, 50s and 60s. Whiteley, a baby boomer herself, suggests you:

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