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Start an eBay Store

Use an eBay store to set up shop in your own little corner of the eBay universe, and watch sales take off.

This story appears in the April 2006 issue of Entrepreneur. Subscribe »

Whether you're thinking about starting an eBay business or already have one, one of the best ways to maximize your profits is with an eBay Store. An eBay Store is a complete e-commerce solution that includes a customized web URL; easy-to-use branding templates; reporting tools; built-in, automated marketing and retention tools; and simple, effective search engine optimization-all for $15.95 a month for the Basic package.

Lisa Deriau (eBay User ID: the frenchybee), a Silver PowerSeller on eBay and owner with her husband, Hugues, of the award-winning eBay Store The Frenchy Bee, has observed the tremendous power of this online storefront solution. "Our eBay Store allows us to reach a large and immediate audience," says Lisa, 48. She adds that the overall layout of her Store, which sells imported French products and brings in about $23,000 a month, makes shopping easy, which is important for customer satisfaction and increasing sales.

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