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Ask Entrepreneur - Marketing

Marketing

I just started a customer service consulting firm. What's the best way to get customers?

I looked into purchasing a mailing list. I need names of people who are in charge of operations.
Grow Your Business

Need help on determining what the proper cost of sales percentage should be for my firm.

My cost of sales and marketing is running about 29 percent annually. I believe this is very high. We are an IT services firm and our sales consultants earn a big salary and a healthy commission. Someo...
Money

Is there a standard method of estimating bad debt rates?

I'm starting a new business and need to account for bad debt in my business plan. I was hoping for a ballpark estimate for a small business based on gross revenue or something similar. At this stage,...
Starting a Business

What are the top three most important things to do when opening a business?

Would the three things be planning, research and marketing?
Starting a Business

How can I market an idea I feel would be beneficial to parents when shopping with their children?

I have an idea I can picture in my head for a baby/toddler product that parents could use when shopping. I'm unsure where to begin with this idea. I'm also afraid that if I give out the specs, someon...
Starting a Business

how would I go about showing my product to potential Investors?

I have a website, www.hiscrossmaker.com. I make crosses, and I've been approched by some companies to make several thousand each month! I'm only able to make 100 a week, and I need to make many more....
Marketing

How do I determine a price for my patented billiard product?

My product is called The Laser Rack. It incorporates laser technology into a billiard rack to allow for visible confirmation that the rack is perfectly aligned. I have received a lot of positive feed...
Starting a Business

What degree looks better to an employer, an entrepreurship degree or a finance degree?

I know it all depends on what you want to do. I would like to start a company but I would also like to raise money by working for a high end company out of Cal State Fullerton.
Money

What is an acceptable investor return when the start-up company is service-oriented?

I source and sell organic ingredients by locating suitable suppliers and facilitating purchases. I am accepting financial help from someone with extensive experience in the organic industry, who also...
Legal Basics For Startups

Product Specific Accessories

Do companies such as Belkin, which produces accessories such as protector sleeves for Apple iPods, need permission from Apple, since the sleeves ONLY fit iPods? And does such a company need permission...
Money

Can I fund a new business by rolling over money from an existing IRA to my new corporation's 401(k)?

Is it wise and legal to buy a small new business by rolling over money from an existng IRA account into a newly established 401(k) sponsored by my new business? The new 401(k) would buy stock in my ne...
Human Resources

Can my manager ask to see the hotel bill for my vacation?

I put in for vacation pay about two weeks ago. My store manager doesn't believe that I am going on vacation and is asking for my bill for the hotel. Is it legal to ask someone for information like tha...
Legal Basics For Startups

Can two DBAs be under one LLC?

If it is possible, would it be an accounting nightmare?
Starting a Business

What kind of clientele should I focus on for my cleaning business if I am only available evenings and weekends?

My cleaning business will offer residential maid service, but I will only be available part-time for the evenings and weekends to start. Can you offer advice on who would be my mostly likely target po...
Human Resources

How do I find independent contractors for my real estate investing business?

I am a real estate investor who needs to delegate some of the daily operations of the business. Some of the jobs include administrative assistant and marketing assistant. I have tried local colleges...

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