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Ask Entrepreneur - Marketing

Marketing

Is there ever a reason to turn down business?

We rent vacation cabins but also have a few tent and trailer sites for rent on the property. Recently some of our customers who normally rent a cabin have switched to a trailer site, which is signifi...
Legal Basics For Startups

Are printed fabrics and textiles copyrighted?

I want to start a business designing and making handbags. However, I do not want to design my own fabrics for the purses. Is it legal to use purchased fabrics from fabric wholesalers and sell the pu...
Legal Basics For Startups

Can a franchisee sue a franchisor for misrepresentaton?

I bought a cleaning franchise over 2.5 years ago. I've had all sorts of problems from the start in terms of marketing and getting customers, even though the franchise stressed there was a high amount...
Starting a Business

What locations would be ideal for my law offices?

I'm planning to invest in a building to run my legal firm. It's a medium-sized office and my growth is unlimited. Should it be close to the city center where most of the giant companies operate or clo...
Starting a Business

How can I bring a U.S.-based retail brand to a foreign country?

I am a foreign citizen who is interested in introducing a U.S.-based retail brand to my country. What are the steps necessary to achieve this? I understand that this specific retail brand has not ex...
Marketing

Do women ever utilize golf as part of business?

Men have long used golf as a part of doing business, but how are women taking advantage of this great way to obtain business?
Marketing

Will requiring online customers to register their email address turn away business?

I have an online restaurant menu for both pickup and delivery. I am wondering if most people are adverse to registering an online account before they can purchase. For customers that place an order fo...
Money

Should we be using our business credit card for purchases yet?

My business partner and I have different philosophies on when to use a credit card. She'd like us to use our business card every time we're talking about our business or working on our business at a r...
Human Resources

How do I evaluate a PEO?

We are looking to outsource our HR functions. Do you have any recommendations for PEOs? Do you know any PEOs that will work with 1099 consultants? Or any PEOs that will offer benefits to part-time...
Human Resources

What are the benefits and trade-offs of having 1099 employees versus W2 employees?

We want to be as flexible as possible with hiring. However, we are hearing that there are concerns about having a lot of 1099 employees. Can you help me understand the trade-offs and benefits of hav...
Marketing

How do I offer financing to my customers?

I want to offer financing to my customers but I do not know what documents and processes I should have set up before I do so.
Money

How do you calculate or determine what your business is worth to an investor?

I have an investor who is interested in all of my businesses that are linked together. She would be an angel investor but I want her to be more involved and she's fine with that. The amount she is wil...
Human Resources

Can I give a personality test during the hiring process?

I am opening a business that necessitates very close working relationships between many employees and I feel that a personality test would determine if they would work well as a team. I have been tol...
Legal Basics For Startups

Is a PPM imperative when raising a $1 million equity offering?

My startup concept is a new website aimed at a niche demographic. I have a comprehensive business plan, but do not have a PPM. I am seeking $1 million from an equity investment. <br /> <br /> My r...
Legal Basics For Startups

Are there limitations when signing an NDA from a company that is interested in buying me out?

I have only been in business with a product that I have invented, developed and taken to market for three months. Currently it's patent is pending. But at a recent trade show another company expressed...

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