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Ask Entrepreneur - Marketing

Marketing

How do I court restaurants with my food product?

I have a unique dessert product, with excellent presentation and marketability. After sitting down with a S.C.O.R.E. counselor, I have a business plan to market this product as a delivery service to t...
Grow Your Business

How do we set up a royalty agreement with a manufacturer?

We have a product idea that enhances an existing product. Rather than develop and manufacture this product ourselves, we would rather sell it in a royalty arrangement. <br /> <br /> Our product inc...
Franchises

How do you recommend a slate of people to be elected to the board of directors at a shareholder meeting?

We are an internet company with 61 shareholders. We have our first shareholder meeting coming up in a few weeks, and I am wondering what is the proper way to elect our new board of directors. We have...
Grow Your Business

How can I get my staff to give me more support?

I'm just stepping up from sales to a supervisor/ trainer position and am finding it hard to get the support of staff members who have been in the company longer than myself. What can I do to earn thei...
Starting a Business

When would be a good time to look into taking over a family business?

My father's grandfather started this high-end women's retail shoe store. It has been passed down 3 generations and is staring me in the eye. The store has enjoyed consistent growth over the last decad...
Money

How can I recalculate the value of the initial investment in our company?

I have been a silent partner in a company for about 15 years. Some of the partners kept adding money to the company with different amounts throughout the years and consider that as part of the initial...
Grow Your Business

My business is growing into larger projects, should I stop doing the small ones?

For almost 20 years we have been doing small personalized services for customers. Now we are getting involved with larger projects that take up all our time and attention. Should we stop doing the sma...
Human Resources

Do you legally have to advertise an open position in your company?

If a position becomes available in the company, and you have a person in mind for the position, do you legally have to advertise the position?<br /> <br /> Our Board of Directors is questioning the...
Human Resources

Is it legal to take pictures of the people who interview for a job at your company?

The company I work for hires young adults for summer jobs in California. Once a week, I hold open interviews and I'm finding that when I get back to my desk to figure out who I want to offer a job to,...
Marketing

What is the best marketing technique for the kind of rental business I'm starting?

I am a student at Occidental College. Next semester, I am starting my own business called Rent-A-Calc. This business will provide rental calculators for students which will save them lots of money. My...
Grow Your Business

How do I create different small businesses under one mother company?

I currently have a business and want to add on to it with other businesses that are totally different.
Starting a Business

Is there an advantage to graduating from a prestigious university?

Hello, I'm currently a full time student at a community college with a full time job and I'm excited about applying to universities this fall. I'm a finance major but I'm also currently craving the mo...
Building a Website

How can I create a website that can hold a high volume of video content?

I know that the costs are associated with bandwidth, but I'm not exactly sure of who to consult about the startup costs associated with the creation of such a website. I'm also wondering if you happen...
Grow Your Business

How do I know if moving our business from home to a retail location is a good idea?

We have been in business 14 years and have always had a residential studio. I am a little tired of the 24/7 business and people stopping by anytime without appointments. How do I know if moving our bu...

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