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Ask Entrepreneur - Marketing

Marketing

How much do I charge a client for a marketing plan?

Hi, I've submitted a lengthy and quite comprehensive proposal to a potential client to help increase the sales for their product and give them market presence, branding, etc., citing specific target c...
Marketing

How can I get my product on QVC or HSN?

I'm a fitness guru and 9 time world weightlifting champion. I've been privileged enough to train some great people and help them get back to good health. I've written a book I would like to promote on...
Money

I do I file taxes on my independent contracting work without getting slammed every year?

I'm an independent contractor and I have another 9-5 job. My 9-5 takes taxes out but not my independent work. I make about $7,500 a year in untaxed income. How do I file taxes without getting slammed...
Money

Should I use a W-9 document when obtaining a new business client?

I run a small IT/computer maintenance and repair business. I am now attempting to gain business clients and I was wondering, do I need to fill out a W-9 form for my business clients' payments or do I...
Marketing

How do I accurately measure my customers' experience when most are surveyed out?

Surveys are everywhere but people don't trust them. My mother even threatens to survey me on why I don't visit more often. So how does a company really know what the customer is feeling about your s...
Marketing

How can I remold my business to attract younger generations?

Our 35 year-old restaurant is an upper class 4 star restaurant that has been fortunate enough to grow with our current customers. Unfortunately, our customers are now either retiring or dead. We are...
Marketing

What is the most lucrative way to market a new slogan?

I have done a basic search on the uspto.gov website, as well as an internet search, and have found nothing to dissuade me from believing that my slogan has not been used. I know there are other searc...
Human Resources

How can we enhance our maternity leave program beyond our legal obligations?

We are a very family-oriented company of 70 employees and would like to come up with a few special add-ons to enhance our maternity leave agreement. Are you familiar with any new trends or ideas in th...
Human Resources

Can you suggest an efficient payroll company that includes web portal access?

I started a consulting business last year and now want to hire some people full and part time. I am looking for an inexpensive payroll company that is efficient and can provide website portal access t...
Starting a Business

Should I be worried about not having a college degree, even though my business career is going fine now?

I love my job right now, but I'm still concerned about my background. I didn't graduate from college. I am worried that someday our company is going to fast track and I am going to be stuck with nowhe...
Grow Your Business

How do I get my employees to step up and take on more responsibilities without having to tell them what to do each step of the way?

I own a disaster restoration company and business is growing very fast. The problem is that I am unable to make it to each and every job myself and my employees are not stepping up and making decision...
Business Management

How do I get my programmers in India to finish my project?

My website was supposed to be completed by the end of December and it still isn't complete to launch. I talk with them on a daily basis and it seems they're always having resource problems. I have sec...
Marketing

How do I introduce our company to a new region?

I work for a small engineering/surveying/planning/landscape architecture firm in New Jersey. I want to introduce the company to New York and Pennsylvania. The rules and regulations are different tho...
Starting a Business

How can I test-drive a restaurant business?

Hi, I am an engineer who has a burning desire to start my own business. I have narrowed it to an Indian restaurant. Before spending a ton of money on location, cooks, and the whole works, I want to kn...
Grow Your Business

How can I prevent theft among employees?

I am an owner of a juice bar. We've been in business for about 4 months and noticed our expenses and profits didn't add up.

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