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Ask Entrepreneur - Marketing


How do I market to a low-income demographic?

I run a daycare. What strategies can I use to effectively advertise to a market of single women that lead households with an income at or below poverty level? Any suggestions on how I should draft my...

Should I have more than one bank account set up to handle vendor payments and one for payroll?

I am starting a small deli business. I will have 3 employees to start, not including myself.

I do a great job running my business, but not marketing it--what should I do?

I have 20 years experience in high quality collision repair. My auto body shop is more like a home cooked meal than the normal fast food auto body shops that just look at their customers like a number...

Our floorplan, architect, and blueprint costs seem high--how can I get them lower?

I am opening a coffee shop in our city. In order to get approval from the zoning and building dept, we need bludprints of all of our plans. The space is 1000 square feet and the plans are not extrav...
Starting a Business

How do I find a job working for an entrepreneur?

I recently graduated from University of Colorado with a marketing major. I currently work in small business healthcare sales processing group that is boring and beaurocratic. I want to start my own bu...
Starting a Business

Should I outsource or do it myself?

I am considering running a concessions stand outside of my business versus renting out space to existing restaurants. I'm wondering if it is more profitable for me to do it myself or have someone else...
Legal Basics For Startups

Are there any special licenses for doing business online in other countries?

I am looking into starting a company that provides services online to our customers. Our customers are billed monthly for the services. I haven't registered the company legally or anything for fear...

What kind of franchise is the easiest for me to get started at?

I am a 23 year-old female wanting to open up my own business. As a first timer, do you think opening a smoothie and coffee franchise is the best way to go? I'd like a steady income as I learn about bu...
Legal Basics For Startups

What's the best way to research which states are better to run a business in?

I live in New York. My business partner lives in Massachusetts. We're trying to decide whether to incorporate our next online venture in New York or Massachusetts. Are there any sources or people who...
Human Resources

How do I start hiring my first employees?

I currently own and operate a cleaning company. I have been in this business for 10 years and now have so much work I need to hire employees to work for me and I don't know where to get started. I cur...
Business Ideas

I'd like to start a local Craigslist-type website--where should I start?

I'm just getting started on this, so I have many questions! I have had an idea for a local website for my city. This would include events, jobs, dating, ads (a Craigslist, just on a much smaller sca...

How can I help my store get more foot traffic nearby?

My store is located in a corner of a busy street and cars just drive by. How do I get more foot traffic by my store?

What are the pros and cons of using a FranFund consultant?

The franchisor I've been working with has referred me to FranFund. I've reviewed their website. It appears obvious that there are fees involved. What should I look for to get the best value out of thi...
Starting a Business

How should I ask friends and family to invest in my startup without making things awkward?

I need about $15,000 to start my business. I'd like to raise some money by asking my friends and family, but I don't want them to feel obligated or uncomfortable. Any suggestions on how to ask? Do I s...
Legal Basics For Startups

What are the usual terms for severance packages and non-compete clauses for general managers hired to run startup companies?

We are hiring a general manager who has the experience and knowledge that we are lacking to develop the business and make it work. She is asking for a 6 month severance package from day one, then a o...


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