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Ask Entrepreneur - Marketing

Marketing

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Marketing

How Can I Market an Unknown Product?

I've read about Chobani and other companies that have successfully marketed unknown or under-the-radar products (i.e., Greek yogurt) to a broad consumer base. How can I go about doing the same?
Marketing

What's the Best Way to Acquire New Sales Leads?

I have launched a new company with my partners. We are using trial and error to acquire new leads but the difficulty of introducing a startup company seems far-fetched. How can we show our skills with...
Marketing

How Can I Market My Online Business?

I am in the process of opening a bakery called Gabby's Bake Shop. We do not have a physical storefront for walk-in service. Instead, we have <a href="http://www.gabbysbakeshop.com/">a website</a> with...
Marketing

How Do I Market a Product in a Foreign Country?

I sell products and am hoping you can share some marketing tips so that I can promote them locally in Uganda. It's a developing country. Any advice?
Marketing

How Can I Market to Decision-Makers?

I am developing a mobile advertising service -- a coupon iPhone app -- for brick-and-mortar stores in Australia. My direct customers are businesses such as cafes, retail stores and gyms, among others....
Marketing

How Do I Launch a Promotional Product?

I patented an advertising medium that's used as a promotional product. How can I reach out to airlines, big companies launching new products, health care providers, insurance companies and others abou...
Marketing

How Do I Build an Inside Sales Team?

We're building an inside sales team to align with field sales in our business. What is the best way to get field sales on board?
Marketing

What Are the Best Ways to Advertise a Niche Product?

We are opening a pecan distributor and, obviously, want a lot of sales. What would you suggest as the types of advertising campaigns that will generate the most results?
Marketing

How Do I Get Companies to Advertise on My Website?

I have developed a website for a university that currently gets 2,000 to 4,000 visitors per day. What's the best way to attract advertisers?
Marketing

How Do I Get Boutique Owners to Sell My Retail Product?

I'm starting a swimwear company and although I have a target market and a list of bontiques I would like to carry my product, I don't know how to approach them. Is it best to make a phone call, visit...
Marketing

How Can I Reach Clients Online?

We sell high-end custom furniture. Our problem is knowing how to reach our clients. We utilize a website. Any advice?
Marketing

How do I attract buying customers to my website?

Do you have any marketing ideas that would help with repeat traffic to my website? Once they're there, how do I get them to stay?
Marketing

How can I get media coverage for my company?

We are a mobile consulting company looking to increase our visibility in the marketplace.

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