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Ask Entrepreneur - Marketing

Marketing

Should a gift basket service use the print or online version of the Yellow Pages?

I was about to sign a 12-month contract for an online Yellow Pages listing when I read that the print version is far better than the online version for a service like mine. Which should I choose?
Marketing

How can I find an importer and distributor for products produced overseas to sell in the USA?

These skin-care products have been successfully manufactured and sold in Germany for more than 50 years. I want to sell them through a distributor with accounts such as CVS, Walgreens, etc. Or is it b...
Marketing

How do I market my company's philanthropic associations?

I sell compression bras with slim pouches that adhere for hot and cold relief. Ten percent of each purchase goes to breast cancer research, and I wonder how I could use my philanthropic associations t...
Marketing

How much of our personal experience should be shared with the customer?

My husband and I have triplets and have started a business of handcrafted rocking horses built for twins, triplets and other multiple combinations. We are seeking advice on how much of our own person...
Marketing

What is the average contact to sales success ratio in direct brochure mailings?

We're a new startup corporation and are wondering what the most cost-effective method is to market our new products. It seems that our trade magazine marketing did very little, but our website and bro...
Marketing

How do I keep in contact with customers without being annoying?

I've got a commercial photography business and I'm not sure how to keep in touch with them without constantly asking if they have anything new to be photographed. You can only ask that so many times a...
Marketing

Is there ever a reason to turn down business?

We rent vacation cabins but also have a few tent and trailer sites for rent on the property. Recently some of our customers who normally rent a cabin have switched to a trailer site, which is signifi...
Marketing

Do women ever utilize golf as part of business?

Men have long used golf as a part of doing business, but how are women taking advantage of this great way to obtain business?
Marketing

Will requiring online customers to register their email address turn away business?

I have an online restaurant menu for both pickup and delivery. I am wondering if most people are adverse to registering an online account before they can purchase. For customers that place an order fo...
Marketing

How do I offer financing to my customers?

I want to offer financing to my customers but I do not know what documents and processes I should have set up before I do so.
Marketing

How effective of a marketing strategy is it to recruit guinea pig companies to try out my service?

I have a solid idea for a company that is in its very beginning stages. However, the startup cost is very expensive and to avoid unwanted debt, I will need to recruit a few guinea pig companies to ho...
Marketing

How do you court celebrities with your product?

Everyone knows that getting a celebrity to wear your clothing line will send sales through the roof. What are some proven methods of securing their time to make a presentation? If there are no prove...
Marketing

How can I use social networking sites to boost my sales?

I've recently started a t-shirt company and I'm looking for ways to boost sales and to get more exposure online and offline on a limited budget. I currently have a few social networking profiles and a...
Marketing

How do I develop contacts with national media outlets?

I have been a PR coordinator focusing on local media outreach for about a year now. I was recently promoted to PR director and re-located to Los Angeles for the national division of our company. Thoug...
Marketing

What would it take to start a modest vertical ad network?

I am a software engineer who works for an internet software company. With an entrepreneurial spirit, I am looking to start a small business in the vertical ad network game. In my years of developing...

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